The Story
The Amazon logo features a subtle arrow connecting 'A' to 'Z', representing that Amazon sells everything from A to Z. The arrow also resembles a smile.
The Meaning
The arrow pointing from A to Z signifies the vast selection available, while also forming a smile to represent customer satisfaction.
Color Palette
Primary
#FF9900
Secondary
#232F3E
Symbolism
CompletenessCustomer satisfactionSmileEverything A-Z
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