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FedEx logo
LogisticsFeatured

FedEx

FedEx Corporation

Year

1994

Designer

Lindon Leader

The Story

The FedEx logo contains one of the most famous hidden symbols in design - an arrow formed in the negative space between the 'E' and 'x'.

The Meaning

The hidden arrow symbolizes speed, precision, and forward movement - core values of the delivery company.

Color Palette

Primary

#4D148C

Secondary

#FF6600

Symbolism

SpeedPrecisionForward directionHidden detail

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