The Story
The FedEx logo contains one of the most famous hidden symbols in design - an arrow formed in the negative space between the 'E' and 'x'.
The Meaning
The hidden arrow symbolizes speed, precision, and forward movement - core values of the delivery company.
Color Palette
Primary
#4D148C
Secondary
#FF6600
Symbolism
SpeedPrecisionForward directionHidden detail
Discussion
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