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Adidas Three Stripes

Adidas AG

Year

1967

The Story

The three stripes were purchased from Finnish sports company Karhu for two bottles of whiskey and €1,600. They've become iconic in sportswear.

The Meaning

The mountain-shaped three stripes represent challenges to overcome and goals to achieve.

Color Palette

Primary

#000000

Symbolism

Athletic performanceAchievementOvercoming obstaclesSports heritage

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