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Nike Swoosh logo
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Nike Swoosh

Nike, Inc.

Year

1971

Designer

Carolyn Davidson

The Story

Designed by a graphic design student for just $35, the Swoosh has become one of the most valuable logos in history. It represents the wing of the Greek goddess Nike.

The Meaning

The curved swoosh represents motion, speed, and the wing of Nike, the Greek goddess of victory.

Color Palette

Primary

#000000

Symbolism

VictorySpeedMotionAthletic excellence

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