The Story
The Apple logo is one of the most recognizable symbols in the world. The bitten apple has sparked countless interpretations, from references to Alan Turing to the biblical fruit of knowledge.
The Meaning
The bite in the apple was originally added simply for scale - so the apple wouldn't be mistaken for a cherry. However, it has since taken on deeper meanings related to knowledge, discovery, and computing.
Color Palette
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Symbolism
KnowledgeInnovationSimplicityPremium quality
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