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Instagram logo
Technology

Instagram

Instagram, Inc.

Year

2016

The Story

The Instagram logo evolved from a retro camera to a simplified, gradient icon representing a camera lens and viewfinder.

The Meaning

The rainbow gradient reflects the diversity of the community while the camera shape honors the app's photography roots.

Color Palette

Primary

#E4405F

Secondary

#FFDC80

Symbolism

PhotographyCreativityCommunityVisual storytelling

Discussion

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