The Story
The golden arches were originally part of the restaurant architecture. They were incorporated into the logo and have become one of the most recognized symbols globally.
The Meaning
The arches form an 'M' for McDonald's and have been psychologically associated with comfort and nurturing.
Color Palette
Primary
#FFC72C
Secondary
#DA291C
Symbolism
Comfort foodFamiliarityGlobal reachGolden promise
Discussion
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