The Story
The Starbucks siren is a twin-tailed mermaid from Greek mythology. The founders chose this maritime theme to evoke the seafaring tradition of early coffee traders.
The Meaning
The siren represents the seduction of coffee and the maritime history of Seattle, the company's birthplace.
Color Palette
Primary
#00704A
Symbolism
Maritime heritageAllurePremium coffeeMythology
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