The Story
Contrary to popular belief, the BMW logo doesn't represent a spinning propeller. It's derived from the Bavarian state colors with a circular design.
The Meaning
The blue and white quarters represent the colors of the Bavarian Free State, BMW's home region in Germany.
Color Palette
Primary
#0066B1
Secondary
#FFFFFF
Symbolism
Bavarian heritagePrecision engineeringPremium qualityAviation history
Discussion
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