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Toyota logo
Automotive

Toyota

Toyota Motor Corporation

Year

1989

The Story

Toyota's logo contains three overlapping ovals that represent the unification of customer hearts and Toyota's commitment to quality.

The Meaning

The overlapping ovals symbolize the heart of the customer, the heart of the product, and the expanding global market.

Color Palette

Primary

#EB0A1E

Symbolism

TrustQualityGlobal expansionCustomer commitment

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