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Mercedes-Benz Star logo
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Mercedes-Benz Star

Mercedes-Benz

Year

1909

The Story

The three-pointed star represents Daimler's ambition to make vehicles for land, sea, and air transportation.

The Meaning

Each point of the star represents domination over land, sea, and air - the three elements where Daimler engines were used.

Color Palette

Primary

#333333

Symbolism

LuxuryEngineering excellenceUniversal mobilityPrestige

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